In early 2011, I needed a change. I had just graduated from law school and decided to change careers, before I had even really begun, by taking a job in advertising.
At the time, I had shoulder-length, relaxed hair which I wore back in a loose, messy bun. It looked nice-enough but I didn’t feel that it was an accurate reflection of me; this new me that had made a bold decision to head down a scary, uncharted path.
One Saturday in February I headed to my hairdresser and came out an hour later with super-short hair, which was curling into small black ringlets as it dried.
I felt really self-conscious, but also free and more than a little giddy. It felt wonderful.
That was until Monday morning when the askari in the building where I worked looked at me in shock and asked why I was ruining my looks (WTF!?!), and three different men asked if I had gotten my boyfriend’s permission (double WTF?!?).
But five years later, the reaction to my hair could not be more different. At least once a week, a random stranger tells me they love my hair.
This monumental shift is in part a result of the global natural hair movement, but also women-led brands like Amadiva that celebrate and empower women to wear their hair however they choose.
So it is a great pleasure to announce that Amadiva, 14 Riverside Drive, will be hosting the Maridadi.co pop-up store this weekend. We will be there from 9am to 6pm on Saturday 3 December and 10am-5pm on Sunday 4 December.