Since the launch of her brand I AM I in 2013, Ami Doshi Shah has made a name for herself creating eclectic and statement adornments. Artist Jackie Karuti, who is based at Kuona Trust where Ami worked from until she moved to a studio in Westlands, describes Ami’s jewellery as “wearable art”. It was not surprising then that visual artist and filmmaker Jim Chuchu approached Ami last year to create adornments for his award-winning fashion film ‘To Catch a Dream’.
Ami has always worked with locally sourced materials, including copper, rope, brass, wood, leather and semi-precious stone. Last year, while cutting brass tubes, Ami became fascinated with the shape – a perfect circle. She decided to create a setting and experimented with materials she could place inside. The material needed to be soft and easy to manoeuvre, which is why Ami eventually settled on silk cording.
The studs are available in any colour that the silk cord comes in, so Ami aptly named them ‘Colour Theory’. While more pared-down than Ami’s statement jewellery, these earrings are no less appealing. The design is true to Ami’s design aesthetic with its clean and sculptured lines offset by contrasting textures and colour.
Artist Jackie Karuti in Ami’s Colour Theory Studs. Photograph by Bedad Mwangi.