In and of themselves, these expressions don’t seem particularly special. On any given day in a matatu you hear: “Niko Kwa Jam. Nacome”. Most M-Pesa transaction messages from friends or family come with the caveat: “Tuma Na Ya Kutoa”. And with the current heatwave, who hasn’t thought: “Hii Joto Ni Ya Mvua”?
But the first time I saw these magnets on my Twitter feed with the hashtags #proudlykenyan and #whyarewelikethis, I couldn’t help but smile. This ability to capture idiosyncrasies of Kenyan language and shoot them into the zeitgeist is at the heart of Peperuka’s genius. Nothing represents Nairobi better than a Me I Love Nairobi tee, right?
Owned and independently operated by Kenyans, inspired by curiosity, and constantly experimenting, Peperuka isn’t just about making products; it’s a way of life. And you know what? That is why we love them.
Order your Kenyanism fridge magnets from Peperuka here.